Whether you are a Fan of US Football or not – it was really hard to avoid this huge sport event on February 5th. Besides the actual game it is the Super Bowl commercials that – besides being very expensive to air – usually drive a lot of load on the websites of the companies that run their ads. The question is whether the millions of dollars spent really drive consumers to these websites and make them do business with them.

As we won’t get an answer from the top brands that advertised about the actual conversion rates we can look at End User Experience and Web Site Performance of their web sites while these Ads were aired. By analyzing this data that we can get through continuous synthetic monitoring combined with deep dive browser diagnostics we will be able to see whether their web application was actually able to handle the load and didn’t leave too many of these users with a bad user experience

>> Read the full blog by Andreas Grabner

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