The first thing you need to do that is define request header value in servlet/webserver. Go to System Profile Settings > Web Server > Sensor Configuration > click WebServer/Servlet edit > Define request header here (Source: Request Header, HTTP Header and parameter: Cookie) then click save.
After that, you should create a Request Header measure(not response header, if you want to capture request header.). Header field: Cookie, Value: Begins with hbMarketCookie, and don't forget to set num value: 1.0 !
Finally, you should create a BT and add the measure in it. (İf you select user action instead of server-side purepath, you can calculate the count of user action) Then no splitting and calculate result value.