How is Bounce rate calculated?
As per documentation, here is its definition.
Shows the percentage of visitors who enter the site and leave (bounce), rather than continue to view other
There is no clarity on how many pages users need to visit in order for the visit to be complete and not tagged as a visit with bounce. Is there any specific algorithm used? Some of our UEM instrumented sites have as much as 40% bounce rate. We are trying to find the cause and determine if it is correctly reported in UEM.
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Bounce rate definition from internet:
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to a high bounce rate.