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How is Bounce Rate Calculated?

asahoo1
Organizer

How is Bounce rate calculated?

As per documentation, here is its definition.

Shows the percentage of visitors who enter the site and leave (bounce), rather than continue to view other
pages.

There is no clarity on how many pages users need to visit in order for the visit to be complete and not tagged as a visit with bounce. Is there any specific algorithm used? Some of our UEM instrumented sites have as much as 40% bounce rate. We are trying to find the cause and determine if it is correctly reported in UEM.

Thanks,

Abhaya

4 REPLIES 4

andreas_grabner
Dynatrace Guru
Dynatrace Guru

Hi Abhaya

Bouncing means these Visitors only have a single User Action. We consider them as "bounced" as they only did one thing - typically loading a certain page - and then "bounced off"

Andi

To augment this (from here😞


  • A visit is deducted from the license volume after the second user action occurs.
  • One user action is considered a bounce and does not incur a deduction from the license volume.
  • Visits created by Synthetic Monitoring tests are not deducted from the volume.

ddoshi1
Participant

Bounce rate definition from internet:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to a high bounce rate.

Ref: https://support.google.com/analytics/answer/1009409?hl=en

asahoo1
Organizer

Thank you all for your answers. It certainly helped.