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Difference between the Funnel and Conversion Goals

Babar_Qayyum
Leader

Dear All,

What is the main difference between the funnel and conversion goals?

The following screenshots have taken from the same timeframe. In the FIRST screenshot of the funnel, the first action is showing 100%, while the same user action in the SECOND screenshot of the conversion goals showing 93.3%.

Regards,

Babar

7 REPLIES 7

MAkimov
Mentor

Funnel is a clear sequence of actions. The user must go through the steps in the specified order.

Conversion is simply the triggering of a goal within a session (it is not necessary to go through all the steps). For example, in my session, there may not be steps 1 and 2, and the conversion step will be (I started my visit right away with the purchase) in this case, this visit will not lead to a funnel but the conversion will work


Hello @Mikhail A.

Thank you for sharing the information. I may come back to you once again after reevaluating a few things.

Regards,

Babar

Also Conversion is the percentage of sessions that achieved goal for the entire application.

And the funnel is the percentage of users who started the first step (for this function it is not important how many users the application had)

Hello @Mikhail A.

The first action is login.html (page loaded) in both cases (Funnel and Conversion Goals).

Which thing can make them the difference in percentage?

Regards,

Babar

if 30 minutes have passed and the user has been inactive, then dynatrace will start a new session.

There may not be a login page for this session.

From the point of view of the application, the user is already authorized, just was not active


make a USQL -

SELECT userSessionId FROM usersession WHERE useraction.name != "login.html "

Hello @Mikhail A.

Once again thank you for more information.

The FE configured for 10 minutes to close the session in case of inactivity. They Dynatrace still configured as default 30 minutes.

Regards,

Babar

do you have session without "login page"?

view them using query

SELECT userSessionId FROM usersession WHERE useraction.name != "login.html "