We have adobe analytics and Dynatrace used in our program. I went through the Blog post of Adobe Analytics & Dynatrace integration but could not understand the benefit of integration. Can some through some light on this?
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In general this part describes it quite well I think:
”Cool parts of integrating Adobe Analytics and Dynatrace
In my opinion, there are three key reasons and use cases for integrating Adobe Analytics and Dynatrace:
There are some extra metrics that are not collected by default by Dynatrace. Remember DT has some business features that can be used, but it’s not business solution by default. It’s technical tool that can be adapt. But you have multiple things like licenses limitation (for example because of recording XX % of visits), Adaptive traffic control on backend (that may not trace all requests on environment). In such cases business data may not be accurate. Other tools that can be source of extra metrics for business helps you to present as well performance and business data in one place.